If you don’t know what GetResponse email marketing tool is or if you’ve heard about it and want to know more, this article is for you: This is a full review of GetResponse and how to use it.
If you already know the tool and want to use or test it on your blog or website, I offered a completely FREE GetResponse training that you can also read in this article.
What is GetResponse?
GetResponse is an ALL-in-1 online email marketing solution offering an impressive number of features:
- a complete emailing solution
- an autoresponder (automated email sending system)
- easy creation of sales tunnels (GetResponse Autofunnel)
- Provision of hundreds of newsletter templates, messages, sales pages to customize your marketing campaigns according to the niche you are targeting
- creating a form for capturing impactful emails
- Analytics solutions: Monitoring performance indicators to optimize the impact of its campaigns on its prospects and customers.
- and many others (complete list on their website: https://www.getresponse.com )
GetResponse is the email marketing tool I use for my site betechwise.com because, in my opinion, the tool has become a complete marketing solution since they released autofunnel, this feature allows to manage from A to Z its sales tunnels. You can manage the entire acquisition process on your blog or website, from the 1st visit to the final sale.
In addition, the tool is fully customizable thanks to the GetResponse API and able to manage emailing lists ranging from very small size (< 100 contacts) to very large lists (more than a million contacts).
For more than 10 years, GetResponse has been providing high-quality applications both for small businesses and large companies on the Internet and therefore they know how to respond to each of their problems by providing them with adapted solutions.
Moreover, GetResponse has very good customer support, composed of experts in the creation and management of email campaigns, newsletters, self-responders and in the conversion of visitors to customers. That is why you can ask them any question about it, they will know how to answer it in detail.
In addition, they take great care to work the hygiene of your lists. Indeed, they have set up a solution to clean your contact lists automatically (via rules) to eliminate all dormant or unnecessary email addresses.
The company also maintains very good relationships with large messaging and Internet service providers, which allows them to have some of the highest deliverability rates on the market. This makes it possible to guarantee to its customers that the emails they send to their list of contacts (prospects, visitors, customers) actually arrive in the mailboxes of the recipient WITHOUT arriving in spam. And this is a very important aspect to consider when you want to sell products on the internet using emails.
Among the many features that GetResponse offers, here are the main ones:
300+ professional templates
300 templates of emails, forms and landing pages adapted to the different types of niches you targeted (examples: fitness, real estate, hotels etc …)
The tool provides a very intuitive editor that allows you to modify existing templates very simply or to create your own email or sales page template from scratch.
The use of the intuitive editor allows you to customize your communication and emails with graphics and fonts adapted to the niche you are targeting. You will also be able to easily add your logo and adapt the colours to those of your company.
Autofunnel: the automated solution to create sales tunnels on getresponse
A sales funnel is a marketing term that refers to the entire sales process of your site or blog on the internet. Controlling your sales funnel means controlling the activity of your site from the beginning (Visitors entering your site) to the end (buyers of your products).
An optimized sales funnel from A to Z will allow you to convert visitors to your site into buyers: and this is exactly what Autofunnel offers. You configure autofunnel and then the tool optimizes the rest. It’s as simple as hello.
GetResponse Test A/B
In order for you to get the best results for your online business with your emailing campaign, GetResponse sets up what is called A/B testing. It is a very well-known feature in the world of marketing which consists of testing 2 versions of the same page (version “A” and version “B”) and finally selecting the one that gets the best performance.
On GetResponse, you can create, not 2 versions of an email or a page, but up to 5 versions and select the one that works best. You can, for example, test changing the subject of the email, the message inside the email, the images within the email, the call-to-action buttons and select, subsequently, what worked best.
By working like this, you will gradually see that you will increase the click-through rate of your email campaigns and therefore have a better chance of selling your products. A/B testing is really a flagship solution used by all marketing professionals because it saves money in the long run, increases your conversion rate and minimizes the loss of customers.
GetResponse provides a dashboard to track the statistics and performance of your email marketing campaigns and sales funnels.
GetResponse will track every opening, click, unsubscribe from your email campaigns and every purchase from your sales pages. You will be able to visualize in the blink of an eye the situation of your emailing performance and your sales funnel with graphs and personalized reports that you can receive in the email box every day if you wish.
GetResponse applies systematic control to ensure an optimal deliverability rate of your email campaigns. This control is both ensured by humans (their engineers and marketing experts) but also by robots (automated systems that control the correct flow of your emails) so that the messages sent by your autoresponder end up in the inbox of your prospects, and not in their spam.
Whether in automating the hygiene of your contact lists or in selecting the best Internet service providers, GetResponse ensures that your email campaigns, and therefore your business, are always protected and comply with the regulations in force.
Integration with social media
You can easily insert links to your email capture forms on Facebook, Twitter, Instagram in order to collect a maximum of email addresses from social networks. You can even now create targeted ads on Facebook and Instagram directly on GetResponse to reach a wider audience and generate more leads.
Millions of people take advantage of social networks to sell their products every day; a single link can bring you 1, 2, 10 or even 100 new prospects or customers per day: it is a very powerful lever!
Creating online surveys
Knowing the deep needs and problems faced by your target is a fundamental thing if you want to sell your products. GetResponse makes it easy to create online surveys and thus collect valuable information about your niche. You can ask as many questions as you want in your surveys. Thus, you will be able to improve your existing products and even create new products that match the real and current expectations of your customers or prospects.
Knowing your audience is an essential key that will allow you to always be one step ahead of your competitors and to best serve your customers. By doing this, you increase the potential of your list of existing customers by offering new products tailored to their needs without having to conquer new customers. This increases a customer’s value by making them consume more products at home.
GetResponse mobile app
The GetResponse mobile app is really well done, I use it every day to see the number of new contacts or customers generated.
I have easy access to all the statistics of my email campaigns (number of new contacts, open rate, conversions, etc…). You can even integrate your personal address book into it which allows you to grow your contact list.
Coaching and support
GetResponse offers customer support consisting of a team of experts available 24 hours a day, 7 days a week to help you optimize your email marketing campaigns. The support can be reached by phone, email or live chat. This is the last solution I use when I need it and they answer you almost instantly (and they’re not robots hiding behind it). When I have a problem or don’t know how to do something about the tool, I use their FAQ which is extremely well documented. I found 99% of the answers to my questions on it.
No need to know how to code with GetResponse
All your creations (email, autoresponder, email capture form, etc…) are done extremely easily thanks to the GetResponse editor which is very intuitive. The advantage is also that you can use templates that are already ready-made.
The big advantage is that you can have a professional rendering without the need for any knowledge or technical skills. You no longer depend on a developer so you reduce your costs; you gain autonomy.
You can change absolutely anything you want in your creations simply by pointing and clicking thanks to the simple creation editor made available. We start from a model and then we change the information according to what we want. So it takes me barely 15 minutes to create a form.
Getresponse vs Mailchimp
You probably know Mailchimp: it is a free emailing solution very well known on the web. The big advantage is that it is free. I used it a long time ago for my blog. For those who are just starting out and do not have much money to invest in their blog, this solution is suitable. On the other hand, if for a while you intend to live from your blog especially via affiliation know that Mailchimp has a very restrictive policy regarding affiliate links present in the body of your posts.
Mailchimp prohibits the promotion of affiliated programs and has a blacklist (which we don’t know about) prohibiting the promotion of certain products. So if the product you want to sell is on the blacklist, you will be banned from Mailchimp and the efforts you have made on your emailing campaigns will be reduced to nothing. You can find full details about their affiliate link restriction policy on MailChimp’s website.
GetResponse and WordPress
My blog was created with WordPress and I have found out that the 2 platforms (WordPress and GetResponse) work very well together. The email capture form you currently see on your right in the blog sidebar is a 100% GetResponse creation and took me 15 minutes to complete. The output pop up I installed is also a module provided by GetResponse.
You have the possibility to retrieve the email of your visitors not only thanks to the forms that you have placed in the different blocks of your site but also via the comments when a visitor comments on one of your articles.
Important note: To use these features with WordPress, you will need to open an account at GetResponse because you will need your API key so that the 2 tools (WordPress and GetResponse) can communicate with each other.
For the many features it offers and the performance of the tool, I find Getresponse to be a good value for money. The pricing starts at $15/month for up to 1,000 subscribers (Basic Plan) and goes up to $25/month for 2,500 subscribers or $65/month for 10,000. Your rate increases when your number of contacts increases (there are tiers). But the offers that will interest us for a blog are the Basic offer and the PLUS offer.
GetResponse free for 30 days
Yes! it is possible to test the tool for 30 days for free. Few quality tools offer such a long trial period.
For this, no need to have to enter a credit card, your simple email address will suffice. Indeed, I hate tools that require you to enter your banking information by telling you that the tool is free for X days and that charges you as soon as the X days have passed. On the contrary, with this tool, you will not have unpleasant surprises after 30 days.
My GetResponse training (FREE)
Below, you will find a free training video on GetResponse to show you step-by-step how to create a sales funnel and use GetResponse so that you can optimize your 30-day trial offer.
How to create a sales funnel easily with GetResponse?
To create a sales funnel, you need to create 4 essential things:
- an email capture form
- a self-responder
- a sequence of emails
- a landing page
If you have any questions about GetResponse and its features, post them in the comments.
Feeling ready to launch your full email campaign with GetResponse? Go to their website: https://www.getresponse.com/