According to foreign media reports, sources revealed that the Play Station 5 (PS5) game console is about to launch, and Sony plans to compress its first-year production, which is significantly lower than the same period of its previous generation.
The reason why Sony restricts PS5 production in the first year is that it expects that the powerful hardware of PS5 will lead to excessive pricing and restrain the market demand, and the Covid-19 epidemic has affected the PS5 marketing promotion plan.
Sony has informed the foundry that it will produce between 5 and 6 million PS5s in the fiscal year ending March 2021. PS4 (Play Station 4) sold 7.5 million units in the first two quarters after its launch in November 2013.
Industry insiders predict that PS5 will be priced between US $ 499 and US $ 549, and the increase in the cost of accessories has pushed up the price of PS5.
According to sources, Sony’s strategy is to use the existing PS4 as a bridge to include new users into the Play Station network service platform when the PS5 supply is still limited.
The PS4 is now priced at $ 300, and the PS4 Pro is $ 400. When PS5 is launched, Sony may lower the price of the PS4 series to stimulate the growth of new users of the PlayStation Plus membership program and PlayStation Now game streaming service.
Sony CEO Kenichiro Yoshida said that Sony’s goal is to increase recurring revenue, not just hardware sales.
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